Give puffs per serving based on the daily feeding chart, once daily or as a training reward throughout the day. For best results, use Pawpcorn consistently as a replacement for high-calorie treats during your regular snacking rituals — movie nights, post-walk wind-downs, or that 9pm couch hang. Store in a cool, dry place and reseal the pouch after each use to keep the crunch intact. As with any new treat, introduce slowly over the first few days to let your dog's digestive system adjust.